![]() I asked Facebook CEO Mark Zuckerberg yesterday about the potential here for Facebook to be competing with its own app developers. And every link in each of those widgets takes you back to the Facebook application pages that iLike controls. Any widget on the iLike artist page-popular songs, upcoming concerts, the iCast blog, even the iLike button-can be plopped into a Facebook artist page (also known as a canvas page). Well, it turns out that iLike does not care which page artists choose to call their home. So if you are a music artist, you now have to make a decision: Do you go with the iLike page as your main Facebook page (and take advantage of the nearly 10 million members who use the iLike app), or do you go with your own advertiser page on Facebook? Case in point: the new Facebook page for 50 Cent (shown left) had only three fans when it first went up just after midnight, compared to 1.2 million fans on his iLike page on Facebook. Right out of the gate, iLike will generate 160,000 pre-populated artists pages that the musicians or the labels themselves can modify, or leave as is. And starting today, iLike will create duplicate versions of these marketing pages for them that work with Facebook’s new brand destination pages. Already, any band or musician can create an iLike artist page on Facebook that includes their most popular songs (filtered by what your friends like), upcoming concert dates (click on a date and see if any of your friends are going), an artist blog called iCast, related artists, and a Fan Wall where Facebook members can leave notes. Yet, when it comes to music artists, one of Facebook’s most popular application developers, iLike, is doing the exact same thing. Instead, Facebook is treating music artists just like any other brands, which can also set up their own Facebook pages, collect fans, and market to them directly. ![]() Alas, there will be no standalone Facebook Music service. With the launch of Facebook Ads, it is welcoming bands and musicians to set up their own public Facebook pages where members can sign up as fans. Facebook just got a whole lot friendlier for music artists. ![]()
0 Comments
Leave a Reply. |